Resource library

A collection of resources to help sales and marketing teams
get the most from their events

Featured
Guides
Guide

The Exhibitor‘s Guide to Measuring Trade Shows & Events

Learn how to start measuring trade shows, and join-up events with your sales and marketing efforts.

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The Current State of Lead Capture at Events
Guides
Guide
Recommended

The Current State of Lead Capture at Events

Events are a big opportunity. Download your guide on The current state of lead capture at events in 2019 today.

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The Exhibitor‘s Guide to Measuring Trade Shows & Events
Guides
Guide
Recommended

The Exhibitor‘s Guide to Measuring Trade Shows & Events

Learn how to start measuring trade shows, and join-up events with your sales and marketing efforts.

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The Lead Generation Secret for Trade Show Exhibitors
Guides
Guide
Recommended

The Lead Generation Secret for Trade Show Exhibitors

Learn the secret to generating more good-fit event leads and how a change in your lead capture process can help you outpace the competition.

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Tips for Exhibitors at Trade Shows and Events
Guides
Guide
Recommended

Tips for Exhibitors at Trade Shows and Events

10 tips to share with your events, sales and marketing team to get the most from your next trade show.

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The CMO's Guide to Trade Shows and Events
Guides
Guide
Recommended

The CMO's Guide to Trade Shows and Events

The enterprise guide to trade shows and events. Learn how to turn exhibiting at trade shows into a measurable lead generation channel.

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How to Capture the Best Leads at Events
Guides
Guide
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How to Capture the Best Leads at Events

The complete guide for B2B marketers. Learn how to capture better quality leads at all your events.

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8 reasons to use Akkroo at your next trade show
Guides
Guide
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8 reasons to use Akkroo at your next trade show

If you regularly exhibit at trade shows and events, here are eight reasons why you should consider using Akkroo as your lead capture solution at your next event.

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What the GDPR Means for Event Lead Capture
Guides
Guide
Recommended

What the GDPR Means for Event Lead Capture

Four ways the General Data Protection Regulation (GDPR) will disrupt your event lead capture strategy.

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Post Trade Show Reporting
Podcasts
Podcast
Recommended

Post Trade Show Reporting

Stefan and Dan take a look at post tradeshow reporting. What are the key performance indicators you should look for after an event? What data can you use to make decisions quickly, especially if you need to re-book to secure stand space?

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Our favourite marketing tools for growth
Podcasts
Podcast
Recommended

Our favourite marketing tools for growth

In this podcast, Mike, Emily and Stefan from Akkroo discuss five marketing tools that are helping transform the way they create, collaborate, and generate new leads.

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5 must read books for marketers
Podcasts
Podcast
Recommended

5 must read books for marketers

In this episode of The Big Event podcast, Mike, Emily and Stefan discuss the books that have sparked new ideas and changed the way we as marketers create, collaborate and generate new leads.

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What exhibitors can learn from the growth of martech
Podcasts
Podcast
Recommended

What exhibitors can learn from the growth of martech

In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations that we’re seeing now in MarTech, and what event technology providers can learn from the world of marketing technology.

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Trade Show Follow-Up: Who, How and When
Podcasts
Podcast
Recommended

Trade Show Follow-Up: Who, How and When

Stefan and Mike from Akkroo discuss the importance of following up with leads after a trade show. What are the best methods? Who should carry it out? What components make a successful campaign?

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How Will the GDPR Affect Event Lead Capture?
Podcasts
Podcast
Recommended

How Will the GDPR Affect Event Lead Capture?

Stefan and Chris from Akkroo discuss the imminent arrival of GDPR and the effect it will have on Event Lead Capture.

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Trade Show Etiquette
Podcasts
Podcast
Recommended

Trade Show Etiquette

Stefan and Karen from Akkroo discuss the best way to tackle a trade show when it comes to engaging with prospects, following up and standing out from the competition.

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Conversations Not Contacts
Podcasts
Podcast
Recommended

Conversations Not Contacts

Anyone can collect contact details at a trade show. But what makes an event qualified lead? Chris and Stefan from Akkroo discuss the importance of collecting leads — not just contacts — at trade shows, through gathering context around your conversations to add to their contact details.

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Get to know Akkroo, watch the Akkroo Product Tour
Videos
Video
Recommended

Get to know Akkroo, watch the Akkroo Product Tour

Click play on our Product Tour video to find out why organisations globally use Akkroo to capture and qualify leads at events, exhibitions and trade shows.

 
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Customer Success Story: Intelliflo
Videos
Video
Recommended

Customer Success Story: Intelliflo

Hear how Intelliflo transformed their event lead capture process with Akkroo.

 
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Customer Success Stories

Learn how sales and marketing teams use Akkroo to streamline their event lead capture process and accelerate revenue from events.

A pro-active approach to event lead generation

Promega Corporation

A pro-active approach to event lead generation

Find out how Biotechnology experts Promega Corporation generated 42% more qualified leads at trade shows & events.

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How Accela modernized event lead capture

Accela

How Accela modernized event lead capture

Learn how Accela maximize the ROI of 60+ events every year, by breaking free from paper forms and manual processes.

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How Leica Biosystems automated lead capture

Leica Biosystems

How Leica Biosystems automated lead capture

Find out how Janina at Leica Biosystems stepped away from paper forms to a fully automated process with Akkroo.

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