Resource library

A collection of resources to help sales and marketing teams get the most from their events

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Guides
Guide

The Exhibitor‘s Guide to Measuring Trade Shows & Events

Learn how to start measuring trade shows, and join-up events with your sales and marketing efforts.

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The Ultimate Events Dictionary for Exhibitors
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Guide
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The Ultimate Events Dictionary for Exhibitors

Discover key phrases for trade show and event professionals.

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The Enterprise Playbook to Event Lead Management
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Guide
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The Enterprise Playbook to Event Lead Management

Accelerate Pipeline-to-Revenue from In-Person Trade Shows, Conferences and Events.

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Akkroo Information Pack
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Guide
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Akkroo Information Pack

This guide was written to help B2B sales and marketing teams understand how Akkroo and event lead capture can help them collect higher-quality leads, improve conversion rates, and accelerate revenue from events.

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The CMO's Guide to Trade Shows and Events
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Guide
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The CMO's Guide to Trade Shows and Events

The enterprise guide to trade shows and events. Learn how to turn exhibiting at trade shows into a measurable lead generation channel.

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The Current State of Lead Capture at Events
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Guide
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The Current State of Lead Capture at Events

Events are a big opportunity. Download your guide on The current state of lead capture at events in 2019 today.

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The Exhibitor‘s Guide to Measuring Trade Shows & Events
Guides
Guide
Recommended

The Exhibitor‘s Guide to Measuring Trade Shows & Events

Learn how to start measuring trade shows, and join-up events with your sales and marketing efforts.

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The Lead Generation Secret for Trade Show Exhibitors
Guides
Guide
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The Lead Generation Secret for Trade Show Exhibitors

Learn the secret to generating more good-fit event leads and how a change in your lead capture process can help you outpace the competition.

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Tips for Exhibitors at Trade Shows and Events
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Guide
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Tips for Exhibitors at Trade Shows and Events

10 tips to share with your events, sales and marketing team to get the most from your next trade show.

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8 reasons to use Akkroo at your next trade show
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Guide
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8 reasons to use Akkroo at your next trade show

If you regularly exhibit at trade shows and events, here are eight reasons why you should consider using Akkroo as your lead capture solution at your next event.

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How to Capture the Best Leads at Events
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Guide
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How to Capture the Best Leads at Events

The complete guide for B2B marketers. Learn how to capture better quality leads at all your events.

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What the GDPR Means for Event Lead Capture
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Guide
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What the GDPR Means for Event Lead Capture

Four ways the General Data Protection Regulation (GDPR) will disrupt your event lead capture strategy.

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Post Trade Show Reporting
Podcasts
Podcast
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Post Trade Show Reporting

Stefan and Dan take a look at post tradeshow reporting. What are the key performance indicators you should look for after an event? What data can you use to make decisions quickly, especially if you need to re-book to secure stand space?

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Conversations Not Contacts
Podcasts
Podcast
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Conversations Not Contacts

Anyone can collect contact details at a trade show. But what makes an event qualified lead? Chris and Stefan from Akkroo discuss the importance of collecting leads — not just contacts — at trade shows, through gathering context around your conversations to add to their contact details.

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Our favourite marketing tools for growth
Podcasts
Podcast
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Our favourite marketing tools for growth

In this podcast, Mike, Emily and Stefan from Akkroo discuss five marketing tools that are helping transform the way they create, collaborate, and generate new leads.

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5 must read books for marketers
Podcasts
Podcast
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5 must read books for marketers

In this episode of The Big Event podcast, Mike, Emily and Stefan discuss the books that have sparked new ideas and changed the way we as marketers create, collaborate and generate new leads.

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What exhibitors can learn from the growth of martech
Podcasts
Podcast
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What exhibitors can learn from the growth of martech

In this podcast, Stefan and Chris from Akkroo discuss crucial trends and transformations that we’re seeing now in MarTech, and what event technology providers can learn from the world of marketing technology.

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Trade Show Follow-Up: Who, How and When
Podcasts
Podcast
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Trade Show Follow-Up: Who, How and When

Stefan and Mike from Akkroo discuss the importance of following up with leads after a trade show. What are the best methods? Who should carry it out? What components make a successful campaign?

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How Will the GDPR Affect Event Lead Capture?
Podcasts
Podcast
Recommended

How Will the GDPR Affect Event Lead Capture?

Stefan and Chris from Akkroo discuss the imminent arrival of GDPR and the effect it will have on Event Lead Capture.

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Trade Show Etiquette
Podcasts
Podcast
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Trade Show Etiquette

Stefan and Karen from Akkroo discuss the best way to tackle a trade show when it comes to engaging with prospects, following up and standing out from the competition.

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Get to know Akkroo, watch the Akkroo Product Tour
Videos
Video
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Get to know Akkroo, watch the Akkroo Product Tour

Click play on our Product Tour video to find out why organisations globally use Akkroo to capture and qualify leads at events, exhibitions and trade shows.

 
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How Top Marketers Win at Event Lead Management
Videos
Video
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How Top Marketers Win at Event Lead Management

Join this webinar to learn how leading revenue marketers are tackling this challenge more efficiently in 2019, and why Integrate decided to make the Akkroo technology part of its enterprise marketing solution.

 
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Customer Success Story: Intelliflo
Videos
Video
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Customer Success Story: Intelliflo

Hear how Intelliflo transformed their event lead capture process with Akkroo.

 
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Customer Success Stories

Learn how sales and marketing teams use Akkroo to streamline their event lead capture process and accelerate revenue from events.

See how Carestream Mastered Event Lead Capture with Akkroo

Carestream

See how Carestream Mastered Event Lead Capture with Akkroo

Find out how Carestream moved away from manual processes to a solution integrated with Salesforce.

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Discover how Instructure accelerated their lead capture process

Instructure

Discover how Instructure accelerated their lead capture process

Learn how Akkroo solved Instructure's lead capture issues at events.

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Discover how EventMobi unlocked the full potential of trade shows

EventMobi

Discover how EventMobi unlocked the full potential of trade shows

Find out how Akkroo solved EventMobi's lead capture issues at events.

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