Events are the #1 lead generation tactic for 75% of B2B marketers.
Why? Events provide a unique opportunity to speak with potential customers face-to-face.
But for many businesses, the conversation starts and ends on the show floor. Traditional lead capture methods like business cards, paper forms and rented badge scanners result in missing leads, long delays and lost revenue.
Every year, billions of dollars are spent on marketing automation and CRM software, for smart, sophisticated ways to manage leads, track customer journeys and ultimately close deals.
But when it comes to events, there is a huge disconnect.
Traditional lead capture methods mean exhibitors have little control over the data they collect. Even worse, these manual methods result in silos of event leads that rarely find their way back into marketing automation or CRM systems.
This ultimately impacts event-attributed revenue and makes ROI impossible to measure.
Akkroo is at the forefront of event lead capture. Working at the intersection of events and MarTech, Akkroo replaces outdated, manual methods, empowering B2B marketing and sales teams to take control of their lead capture process at every event, big or small.
We're changing the way marketers think about events, focusing on qualified leads, accelerated revenue and accurate reporting.
Akkroo has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.
Complete fully branded, customizable forms, scan event badges or business cards.
Don’t get let-down by inconsistent event Wi-Fi. Akkroo works online and offline, for Android and iOS devices.
Comply with the latest data regulations so you know you’re handling people's personal data in the right way.
Dedicated team to help you roll-out Akkroo in your business and onboard your team, with tailored training to help you succeed at your events.
While competitors wait around for their data, you can follow-up using the context from your conversation at the show to personalize your message.
Get real-time and post-event data to understand your events performance. Measure event ROI and prove the value of your events.