In light of these regulations, we’ve created this page to set out our commitment to the GDPR, and share the steps we’re taking to ensure compliance with the GDPR.
The GDPR legislation is a set of rules on data handling and processing for the digital age. It’s aimed at enhancing the protection of EU citizens’ personal data, and increasing the obligations of organisations to deal with that data in transparent and secure ways.
The GDPR is an EU law that determines how any organisation must treat the personal data of any EU citizen. It applies not only to EU-based businesses, but also to any business that controls or processes data of EU citizens. It doesn’t matter where your business is based – if you’re dealing with customers in the UK and the EU, you need to ensure compliance with these regulations.
The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the GDPR. They give people specific privacy rights in relation to electronic communications.
There are specific rules on:
In the events industry, a huge amount of personal data is collected and processed in various ways. Everyone involved with the events industries is likely to feel the effects of the GDPR – from event organisers to attendees.
To clarify, we’re going to focus our comments here on how event exhibitors will be affected by the new regulations.
For the majority of event and trade show exhibitors, their primary goal is to capture leads by collecting contact details of event attendees. GDPR & PECR will have a profound impact on the way businesses can capture, process and follow-up with leads during and after an event. For event lead capture, there are two major considerations for gathering data in a way that complies with both the GDPR & PECR:
One thing it’s important to note is that the GDPR has a wide definition of personal data – as an example, business email addresses and phone numbers are also covered under this legislation.
At Akkroo, our entire organisation is hard at work ensuring that our own practices are GDPR compliant. In the UK, we are registered with the ICO (Information Commissioner’s Office) as a data processor, and we have spent a lot of time consulting with legal experts about GDPR and how to handle data in a compliant way.
To ensure we’re ready as an organisation, we have done the following:
It’s important to us that we help our customers understand what GDPR means for their businesses and build compliant lead capture processes of their own. This means we’ve put a lot of work into ensuring that the Akkroo Event Lead Capture solution sets you up to comply with the GDPR when capturing leads at events.
Akkroo’s solution operates in a way which naturally helps you work towards being compliant with the requirements of GDPR (and in turn, PECR). Of course, there are no silver bullets to compliance, but we can help you ease the load for a significant part of that journey.
Different organisations use event lead capture forms in different ways, and as a result customise the forms to suit their own business requirements and privacy assessments. It’s important that you double-check your forms to ensure you are asking the right questions, securing consent, and providing the right information to comply with the GDPR.
Features in the Akkroo app and dashboard that will help you comply with GDPR include:
We are fully committed to developing the Akkroo Event Lead Capture solution to make it easy for event and trade show exhibitors to comply with GDPR when collecting leads at events. We are working closely with our customers to help them adopt event lead capture best practice, and help them maintain compliance with GDPR.
Given the UK has now adopted the GDPR into national law through the Data Protection Act 2018, we will continue to maintain our high data protection standards to comply with the legislation on the same level as we do now, regardless of Brexit.
We are on an upward trajectory in terms of data protection and security and this will always continue to be our focus. For more information on how we handle data, please refer to our Security Centre.
For more information on how GDPR will affect the events industry, and how you can get ready to exhibit at events attended by EU citizens after 25th May 2018, check out the website ‘GDPR for Events’.