Universal Lead Capture
for B2B exhibitors

Your events, sales and marketing connected.

What is Universal Lead Capture?

Universal lead capture is an emerging category of software, designed to help exhibitors at trade shows, congresses and other events capture, process and follow-up with good quality leads from their events.

Currently, lead capture at events is broken. 64% of marketers rely on trade shows as a source of new business leads and opportunities, but their lead capture processes change from one event to the next:

  • Collecting business cards
  • Hiring badge scanners from the event organiser
  • Filling in stacks of paper forms by hand

All of these processes are disconnected from the tools and technology their sales and marketing teams use every day. The result? Lots of manual data entry, slow follow-up, and missed sales opportunities.

Universal lead capture creates a single, fully-digital process to use at all your events - from huge, industry-leading trade shows to small tabletop events. Akkroo provides a universal lead capture solution to use at all your events, to bring events out of their silo and join them up with your existing technology stack.

The complete event lead capture solution

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One lead capture solution for all your events

A single place to set-up and manage your leads, forms and events.

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Different ways to capture leads

Scan event badges and business cards, or create complete fully branded, customisable forms, and upload lists of existing contacts to use as an attendee list.

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Integrate events with your martech stack

Automatically sync data from the trade show floor into your existing technology stack, and save huge amounts of time manually typing up your business cards.

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Build custom lead capture forms, to get the information you need

Customise the design of your form, the questions you ask and the way your team collects leads.

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Fast, automated follow-up emails

Send follow-up emails in hours rather than weeks, with links to relevant collateral and next steps.

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Measure event success, and make data-driven decisions for future events

Track and measure the results from each event via the dashboard.

Universal lead capture solution built for the exhibitor

Use Akkroo at every stage of your events, from planning and preparation before the event, to post-show analysis and reporting.

Before the event

Marketing and sales teams use the Akkroo dashboard to design and build custom lead capture forms for their events. Create fully branded lead forms, and capture data in different ways: scanning business cards, integrating with badge scanners, and manual form filling. Use different forms at each event, or one standard form for every event you exhibit at.

During the event

Sales and events teams use the Akkroo app at all their events (not just the big ones), to capture leads on the trade show stand. Edit leads to add qualifying information in addition to basic contact information, and rank or score leads so your hottest leads receive prioritised follow-up.

After the event

Integrate the Akkroo app with your CRM or Marketing Automation systems so you can follow-up with hot leads quickly, and feed event leads into your existing sales and marketing campaigns. Use the Akkroo dashboard to view event statistics, such as total number of leads collected, or leads collected by each rep.

For senior management

Benefit from increased visibility into the activity of your events teams. Use data from the Akkroo app to calculate return on investment from trade shows and events, and use that data to shape your future events strategy.

Akkroo integrates with your existing technology

Find out how Akkroo integrations connect the leads captured from trade shows with your existing platforms.

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Customer Success Stories

Learn how sales and marketing teams use Akkroo to streamline their event lead capture process and accelerate revenue from events.

Akkroo has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.”
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Hilary Latham
Head of Marketing Services,
Promega UK
Akkroo speeds up the event lead capture process. We are now able to follow up on hot event leads quickly to nurture relationships and close new deals.”
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Danielle Ravenshorst
Marketing Manager
Ocean Optics
Akkroo is very quick and easy to use, which makes it popular with our sales teams. The marketing team find it easy to customise for each event, which has made it much more effective as a lead capture tool.”
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Fiona Dunford
Marketing Director,
Bureau van Dijk

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