Trade Show Lead
Capture for B2B
Exhibitors

Your events, sales and marketing connected.

What is trade show lead capture software?

Trade show lead capture software connects your events with your sales and marketing processes.

Currently, lead capture at events is broken. 64% of marketers rely on trade shows as a source of new business leads and opportunities, but the way they capture leads changes from one event to the next:

  • Collecting business cards
  • Hiring badge scanners from the event organiser
  • Filling in stacks of paper forms by hand

All of these processes are disconnected from the tools and technology their sales and marketing teams use every day, to nurture and follow-up with leads. The result? Lots of manual data entry, slow follow-up, and missed sales opportunities.

Trade show lead capture software can help bring events out of their silo and join them up with your existing technology stack.

The complete event lead capture solution

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Different ways to capture leads

Scan event badges and business cards, or create complete fully branded, customisable forms, and upload lists of existing contacts to use as an attendee list.

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Build custom lead capture forms, to get the information you need

Customise the design of your form, the questions you ask and the way your team collects leads.

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Integrate events with your martech stack

Automatically sync data from the trade show floor into your existing technology stack, and save huge amounts of time manually typing up your business cards.

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Fast, automated follow-up emails

Send follow-up emails in hours rather than weeks, with links to relevant collateral and next steps.

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Single lead capture solution for all your events

A lead capture process to use at all your events - not just your biggest trade shows. Akkroo can be used in the same way to bring visibility and measurability to your small tabletop events.

Who uses trade show lead capture software?

Trade show lead capture software is useful for anyone responsible for planning and exhibiting at trade shows, congresses and expos.

For the marketing team

Marketers use trade show lead capture software to plan, build and design fully branded lead capture forms for their events team to use at each show. Their trade show lead capture forms integrate with their CRM and Marketing Automation systems, so they can set up automated follow-up emails to send after the trade show, using the context from their lead capture forms.

For the sales team

Event reps use the app to quickly capture leads on the trade show stand. Complete digital forms to collect key qualifying information about potential customers, and capture contact details by scanning business cards or event badges.

For senior management

Trade show lead capture software provides increased visibility into the activity of your events teams. Use data from the software to calculate return on investment from trade shows and events, and use that data to shape your future events strategy.

Connect events with your MarTech stack

Find out how Akkroo integrations connect the leads captured from trade shows with your existing platforms.

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Customer Success Stories

Learn how sales and marketing teams use Akkroo to streamline their event lead capture process and accelerate revenue from events.

Akkroo has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.”
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Hilary Latham
Head of Marketing Services,
Promega UK
Akkroo gives us the flexibility we need to capture leads efficiently and the support is great.”
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Sofie Bauters
Sales Lead Manager,
Esko
The beauty of Akkroo is its simplicity at every stage, from the initial set up of event forms, integration with back end CRM systems, and capturing data at events. With Akkroo, you take a picture of the business card and it feeds directly into Salesforce.”
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Dan Banderet,
Event Marketing Manager,
Sans Emea

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