The event lead
retrieval solution
for B2B exhibitors

Your events, sales and marketing connected

Lead retrieval, redefined

Lead retrieval systems are a common addition to trade show packages, provided by event or trade show organisers, for attendees or exhibitors to use. An attendee registers for an event, their registration details go into a database, and then exhibitors use lead retrieval devices to connect to that database, and pull through the registration details of the specific person they’ve spoken to at their booth.

For exhibitors, this means you're relying on the event organiser to collect accurate data from attendees on your behalf. You have no control over the information you receive about each person you speak to, and no way of knowing whether they've changed jobs since registering, or already opted out of follow-up emails.

Wouldn't you get more value out of your events, if you had control over what data you collected from attendees, and could shape your follow-up communications around the conversation you had at the stand, because you were using a system that recorded that, not just pulled through some previously-defined contact details?

Akkroo provides fully customisable lead capture solution, where you can create a form that asks the questions you want and collects data relevant to your business. It offers a universal solution to use at all your events, to connect your trade shows and events, and join them up with your existing systems.

The complete event lead capture solution

At events where organisers register attendees and issue badges, badge scanners are a good tool for quickly capturing contact details, the information provided based on what the attendees registered with. But they don't capture the qualifying information that will help exhibitors follow-up after the show - all the context from speaking with the prospect at your booth. With Akkroo, you can do lead retrieval - and so much more.

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Integrate with lead retrieval systems

Our open API means Akkroo can integrate with many of the most popular lead retrieval providers, with more being added all the time. This means you can use the Akkroo app on your stand without hiring badge scanners.

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Different ways to capture leads

Scan event badges and business cards, or create complete fully branded, customisable forms, and upload lists of existing contacts to use as an attendee list.

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Scan, collect and edit leads

Add key qualifying information to your lead data based on the conversation at your booth, so you get more than just their contact details.

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Single lead capture solution for all your events

A lead capture process to use at all your events - not just your biggest trade shows. Akkroo can be used in the same way to bring visibility and measurability to your small tabletop events.

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Fast, automated follow-up emails

Send follow-up emails in hours rather than weeks, with links to relevant collateral and next steps.

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Integrate events with your martech stack

Automatically sync data from the trade show floor into your existing technology stack, and save huge amounts of time manually typing up your business cards.

Why use Akkroo for lead retrieval and lead capture?

Use Akkroo at every stage of your events, from pre-event planning and preparation, to post-event analysis and reporting.

Before the event

The Akkroo dashboard is where marketing and sales teams design and build custom lead capture forms for their events. You can create fully branded lead forms, and capture data in different ways: scanning business cards, integrating with badge scanners, and manual form filling. Use different forms at each event, or one standard form for every event you exhibit at.

During the event

Sales and events teams use the Akkroo app to capture leads on the trade show stand. Edit leads to add qualifying information in addition to basic contact information, and rank or score leads so your hottest leads receive prioritised follow-up.

After the event

No more long delays, waiting for someone to finish typing up all your business cards. Integrate Akkroo with your CRM or Marketing Automation systems so you can follow-up with hot leads quickly, and feed event leads into your existing sales and marketing campaigns. Use the Akkroo dashboard to view event statistics, such as total number of leads collected, or leads collected by each rep.

For senior management

Benefit from increased visibility into the activity of your events teams. Use data from the Akkroo app to calculate return on investment from trade shows and events, and use that data to shape your future events strategy.

Lead retrieval integrated with your CRM

Find out how Akkroo integrations connect the leads captured from trade shows with your existing platforms.

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Customer Success Stories

Learn how sales and marketing teams use Akkroo to streamline their event lead capture process and accelerate revenue from events.

Akkroo is very quick and easy to use, which makes it popular with our sales teams. The marketing team find it easy to customise for each event, which has made it much more effective as a lead capture tool.”
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Fiona Dunford
Marketing Director,
Bureau van Dijk
The software is simple, effective and easy to use. Exactly what we wanted from Akkroo. New features have been added since we started using the software which shows Akkroo is constantly improving.”
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Charlotte Boaden
Events Manager,
Tribal Group
The beauty of Akkroo is its simplicity at every stage, from the initial set up of event forms, integration with back end CRM systems, and capturing data at events. With Akkroo, you take a picture of the business card and it feeds directly into Salesforce.”
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Dan Banderet,
Event Marketing Manager,
Sans Emea

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